After all, there’s no one-size-fits-all solution. Regardless of your decision, evaluating your agency’s current standpoint, how many customers you’re managing, your agency’s estimated growth, client needs, and what you expect from email marketing software is essential. From client relationship management to marketing automation, you’ll save valuable time, streamline processes, and increase the chances of client retention. There are many email marketing services out there, so how does your agency choose the right one? Whether you are picking an email service provider for your own agency's client acquisition and retention programs or recommending one to a client, It can be difficult to settle on an option.īut there’s no question that the right email marketing software is essential to simplifying your agency’s operations.
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